The players in the retail sector are facing increasingly intense competition and very demanding consumers, which has led them to already strongly begin their digital transformation. The objectives are many – becoming more agile, more responsive and creative, and above all, Omni channel. The 3 major challenges of the sector are:
- Rethinking the supply chain, which is traditionally designed to optimize the supply of stores. It is necessary to switch to a model that can directly address consumers.
- Volatility of the consumer base that must be attracted and retained with new offers, speed requirement and increasing and extremely fluctuating volumes are real challenges. It is therefore necessary to outsource, or use technological innovations such as robotization or automation of order picking, information sensors (Internet of Things) for the location of objects and assets tracking.
- Taking advantage of the data. The new expectations of hyper-connected and mobile consumers have pushed the development of new practices such as Artificial Intelligence (whose value is totally based on the exploitation of data and Big Data), Targeted Marketing, personalization, chatbots and instant payment.